Excerpt from Chapter 1 of the book:
To get to the crux of your content playing field, let’s start at the beginning by defining the niche that your blog and business serves. In its essence, a niche is a solution to a problem. People want to be better versions of themselves. This better version does not have to be about having more money. It could be in any one of the following areas: • Personal development • Fitness • Food • Budgeting or Personal finance • Fashion/Beauty • Lifestyle o Home decor o Organization o Travel o Outdoor/Survival Why do you blog or do business in any one of these niches? If you and I were to be honest, we would say to make money. But beyond money, why does your blog exists. You can’t blog in a vacuum. Well you could, but then you wouldn’t be reading this book now would you? You would be what we call a hobbyist. You write for yourself or close family. Not necessarily an audience. But to make any money at all, you need to attract an audience to your blog."
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